Marketing: The act, process or technique of promoting, selling, and distributing a product or service
Marketing is the process of performing various forms of market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the satrategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

In order to thrive, companies must acquire and retain customers. Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management.

Marketing conveys your message consistently to your target client, helps to discover what your customers want and need, what price they will pay and where to find people that will most likely buy your products and services.

Yet many organisations do not have a solid business and marketing plan or strategy. They invest in the typical advertising such as newspaper ads, trade magazine advertising, trade shows, or even radio and television desperately hoping it works. But without planning, research, tracking and analysis, these marketing efforts most often fail. 

Our integrated marketing process consists of understanding our clients’ needs and in turn their clients’ needs. We labour to develop a concise and achievable marketing strategy and plan, as well as build and implement the various project components and track the results.
Slalom Marketing Consulting assists our clients in formulating a marketing strategy, and components such as brand and logo development, website development, advertising campaigns, and events that engages their prospective audience.

We can help you to define and deliver compelling marketing strategies that help you get the job done right. We offer a number of marketing support interventions that help our clients devise effective methods to reach their markets and maximise their positioning and strategy.

The Slalom Marketing team of consultants and contractors work on both a project basis and retainer basis.

Typically marketing consulting work done for clients includes the following:

• Strategic direction, management and execution of marketing, communications and event strategies
• Lead and demand generation plans, sales promotion, channel and partner marketing and assistance in identifying marketing opportunities
• Market research services, such as competitor audits and differentiation, identification of prospects and industry and trend analysis
• Client audit and relationship development models to understand and grow your client base
• Product/Solution launches
• Return on Investment (ROI) Analysis
• Management services, including Campaign management, PR, advertising, web design, multimedia  and photography
• Brand audit and corporate identity development including brand architecture, brand identity, positioning, education, messaging platform and logo development
• Collateral development
• Public Relations management, trade awareness programmes, press events and media kits