| The biggest mistake companies make is choosing to engage in public relations before assuring themselves they can win. We advise our clients to only participate in PR where they have a clear advantage. This also involves understanding the editorial distinctions between product and news coverage, and knowing how to communicate effectively to each audience. Finally, review guidelines vary widely from one publication to another. Raising company visibility involves choosing the proper platform for visibility. Slalom Marketing Consulting works with affiliate PR experts to secure the appropriate visibility opportunities for our clients, be it the written word, public speaking, blogs or major conferences. Through our PR alliances we utilise creative ability and solid media contacts to make public relations a critical part of our clients overall strategic plan. |
|
|
|
|
|
