Sales enablement is the process of arming an organisation’s sales force with access to the insight, experts, and information that will ultimately increase revenue. Traditionally, Sales Enablement has worked to bridge sales and marketing departments within an organisation, while reinforcing best practices and sales methodologies throughout the sales team.

Slalom Marketing Consulting offers a range of services to drive sales enablement, including:

• Marketing-produced sales assets and collateral
• Case studies
• RFP/bid management support or proposal templates
• Market intelligence
• Competitive intelligence
• Best practices knowledge and insights gathered from the field

Demand Generation / Lead Generation Programmes
Slalom Marketing Consulting develops comprehensive demand generation strategies with creative, multi-touch campaigns across all channels, helping your sales teams to close more deals. This results in increased customer retention, while keeping existing clients loyal to your brand with a minimal budget outlay and increasing your ROI. This is achieved through incorporating creative messaging and campaign techniques to reduce the long-term cost of complex sales, increasing your return on investment.

Slalom Marketing Consulting crafts lead-generation programmes that complement your strategic and tactical marketing efforts, including:

• Email opt-in marketing
• Services marketing
• Webinars
• Seminars
• White papers
• Advertising
• Google Adwords
• Tradeshows/Events
• Telemarketing campaigns
• Direct marketing
• Channel marketing

Channel Programme Development

A single company may have many channel partners. Similarly, your channel partners may be servicing many companies. Channel programmes are vital to stay top-of-mind, increase market visibility and ensure a full understanding of your services. Slalom Marketing Consulting develops channel marketing programmes that engage key partners and accelerate sales by improving channel productivity.

Client Engagement

The client engagement starts long before a prospect appears in the sale pipeline. Clients are exposed to all your marketing communications and sales activities. Slalom Marketing Consulting enables organisations to identify the triggers that will cause the buyer to advance from one stage to the next and understand why and how the buyer’s interests, priorities and motivations all evolve significantly throughout the course of the engagement cycle.

Lead Nurturing

Lead nurturing is a vital component in any sales cycle. Slalom Marketing Consulting can help you to improve the number of prospects that turn into sales through lead nurturing, maintaining regular communications with prospects so your business is top of mind and brand building.