Through delivery of a brand audit Slalom Marketing Consulting works with our clients to create a brand identity, image, name, logo, value proposition, positioning statement and differentiators that set you apart from your competitors.

Getting marketing and sales on the same page is one of the biggest challenges that companies face. Slalom Marketing Consulting can help you to bridge these gaps through a variety of services to substantially improve the efficiency of the sales and marketing efforts and return on time and money invested. We help ensure your sales and marketing teams are pursuing the same target market with a consistent value proposition and market penetration strategies, tactics and methods. Results typically include generating more qualified leads, improving close ratios, increasing market share and shortening the sales cycle.

Discover who your target client market is, their lifetime value and develop strategies to focus on the right clients for highest profits. The client analysis workshop includes:
Client segmentation and identification – their pains and needs and how to find and attract them
Value proposition development for each segment
Cumulative revenues, costs and profits of the various segments
Accelerated means of acquiring clients and lowering loss
Establish guides for marketing and sales for retention, development and acquisition of profitable clients
Optimise client interface vehicles and touch-points to reinforce your value proposition
Loyalty strategies and customer service plan
Account based marketing plans

Every company, solution, service and product has competition and to succeed means understanding the competitive landscape. Slalom Marketing Consulting combines our overall industry perspective with our expert analysis techniques to develop competitive reports and rapid response programmes for our clients.

Slalom Marketing Consultants are experts in understanding the industry landscape and know how to distill a core message down to one simple statement. The development of strategy, structured messaging and positioning are the goals of this workshop. Objectives include:

• To have all stakeholders clear about the definitions around branding and positioning and how they relate to the business
• To develop an agreed brand hierarchy and a positioning statement that can lead the business to a sustainable leadership position in the market
• Have everyone clear on the target markets and specific messages
• Have everyone leave with some tools that can be implemented in the business

The outcome of this workshop is to generate an integrated marketing strategy that defines how to build a sustainable competitive advantage, increase customer and acquisition rates and increase revenue. We use interactive workshop sessions to understand and define your objectives, target audiences, messaging that resonates with decision makers, your clients’ buying processes and develop targeted campaigns to deliver on your objectives.