| The outcome of this workshop is to generate an integrated marketing strategy that defines how to build a sustainable competitive advantage, increase customer and acquisition rates and increase revenue. We use interactive workshop sessions to understand and define your objectives, target audiences, messaging that resonates with decision makers, your clients’ buying processes and develop targeted campaigns to deliver on your objectives.
The workshop includes:
- An initial discovery session including members of your team
- A findings validation session
- The presentation of a marketing strategy containing findings and recommendations
- Market overview and trends
- Competitive analysis
- Company and product differentiation
- Client segmentation and profiles including
- Specific needs analysis, goals and objectives for each segment
- Value propositions for each segmen
- Communication preference profiles for each segment to achieve maximum brand exposur
- How they find out about your offering
- Preferred communication vehicles and frequencie
- Tactical programmes to target segments
- Timeline, budgets and resources
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